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Communicating Science: A Primer for Working with the Media
Scientists are frequently called upon to provide expert information on hot button issues that pervade the daily news, yet most find themselves unprepared for the bright lights of the television studio or leading questions from a newspaper journalist. This publication from the AIBS, will prepare scientists for successful media interviews.
The Primer outlines reasons for scientists to interact with the media and describes key differences between journalism and science that may not be apparent to practicing scientists. Step-by-step, Menninger and Gropp walk scientists through the entire interview process.
The information is presented in 8 chapters that provide vital information for scientists new to media outreach, and a refresher for seasoned experts. It's an ideal text for a graduate or professional development course on science communication.
The user-friendly volume has several unique features including interviews with a dozen scientists who have successfully navigated print, radio, and television interviews.
The Primer also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images, including pages to organize contact information of journalists.
Table of Contents
Why Should You Talk to the Media?
Engaging in Media Outreach
The 5 P's: Prior Preparation Prevents Poor Performance
And You're On!
Resource A: Suggested Reading and Web Resources
Resource B: Preparing for Your Interview
Resource C: Media Log
Resource D: Potential Media Contacts
Eight, easy-to-read chapters
Primes scientists for successful interviews
Features interviews and pages for contacts
"Science editors working with authors of potentially newsworthy publications may find it useful to share this brief book or some of the guidance in it." -- Barbara Gastel, Science Editor and Professor, Texas A&M University